My crude animation on social media addiction and relationships.

I love the idea of storytelling across mediums. I think that in order to build a community that supports and ideally advocates your product or business it’s crucial to connect with your audience on multiple levels, through multiple channels. Variety keeps people engaged, and transmedia distribution definitely requires a lot of variety. Watching an appealing and enticing video is one thing, but when the story in that video is supplemented with an engaging website, a game, and social media communication, users will stick.

When it comes to Flash Mobs I have to admit that every time I see one of these videos I am still inspired by the collaboration that is the physical embodiment of what digital communications can achieve. I know some say that the novelty has worn off, but I remain enthusiastic about the fact that these are still taking place.

My analysis/hope for the future success of the internet for MCDM Com 597 Video Storytelling.

Week 8: Best Week Ever

Posted: November 19, 2010 in Com 597, Digital Media

Last night we had an incredibly unique classroom experience. While the class was focused on digital rights management, I have to admit that topic was not exactly the highlight of the evening – not to say it wasn’t interesting or much needed information regarding the protection of media content – but the jazzfest we attended at PBS was definitely quite the treat. I really appreciated that Drew took us for a unofficial PBS tour of the station, as it was really great to see how the productions come together from the ground floor. I knew that there was a lot more to it that what we do on our home computers, but seeing the engineering studios really demonstrated just how much effort and technology goes into producing a TV show. When we went to the REEL NW I couldn’t help but admire the lighting and camera setup on the ceiling. Not to mention the free wine, beer, and treats.

Another highlight of the night was learning the porn drives the drm industry. Very interesting fact of the day.

My prediction/analysis of the future of Hulu and its success. MCDM Com 597 Storytelling

Lately I have been thinking a lot about the future of TV and where digital media communications are going. Last night when we spoke about Hulu and the future of TV I was somewhat shocked to learn that 25% of all online searches are now YouTube videos. I mean, I knew it was up there, but 25% is significant. I can’t help but wonder if the targeted advertising of online content has a role in the reduced searches for other media, or if it is simply that online video is taking over the digital world. Maybe it’s a bit of both.

I recognize that I use search engines less in 2010 than ever before because it seems as though the content I used to search for now comes to me. It seems as though every website I visit has suggestions for alternate media channels that I may enjoy, and, in turn, these targeted yet seemingly serendipitous selections of media take up so much of my time I don’t even touch Google.

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It almost seems as though 90 seconds wasn’t long enough to express everything I wanted to for this project! The future of mainstream media is the internet. People want their news short-hand (preferably 140 characters or less), real time, and on demand. How many of us get our news by simply reading the headlines and captions on the MSN front page? Now whether today’s society is busier or simply lazier is up for debate; but regardless of the reason for this shift we have to recognize the fact that people don’t want to pursue news anymore, and pretty soon, they won’t want to pursue entertainment either. We want these media to come to us. We are no longer the consumer, we have the power to let these outlets know what we want and how we want it. And finally, they’re listening. We are the future of mainstream media.