Archive for the ‘Digital Media’ Category

My crude animation on social media addiction and relationships.

My analysis/hope for the future success of the internet for MCDM Com 597 Video Storytelling.

Week 8: Best Week Ever

Posted: November 19, 2010 in Com 597, Digital Media

Last night we had an incredibly unique classroom experience. While the class was focused on digital rights management, I have to admit that topic was not exactly the highlight of the evening – not to say it wasn’t interesting or much needed information regarding the protection of media content – but the jazzfest we attended at PBS was definitely quite the treat. I really appreciated that Drew took us for a unofficial PBS tour of the station, as it was really great to see how the productions come together from the ground floor. I knew that there was a lot more to it that what we do on our home computers, but seeing the engineering studios really demonstrated just how much effort and technology goes into producing a TV show. When we went to the REEL NW I couldn’t help but admire the lighting and camera setup on the ceiling. Not to mention the free wine, beer, and treats.

Another highlight of the night was learning the porn drives the drm industry. Very interesting fact of the day.

My prediction/analysis of the future of Hulu and its success. MCDM Com 597 Storytelling

Lately I have been thinking a lot about the future of TV and where digital media communications are going. Last night when we spoke about Hulu and the future of TV I was somewhat shocked to learn that 25% of all online searches are now YouTube videos. I mean, I knew it was up there, but 25% is significant. I can’t help but wonder if the targeted advertising of online content has a role in the reduced searches for other media, or if it is simply that online video is taking over the digital world. Maybe it’s a bit of both.

I recognize that I use search engines less in 2010 than ever before because it seems as though the content I used to search for now comes to me. It seems as though every website I visit has suggestions for alternate media channels that I may enjoy, and, in turn, these targeted yet seemingly serendipitous selections of media take up so much of my time I don’t even touch Google.

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It almost seems as though 90 seconds wasn’t long enough to express everything I wanted to for this project! The future of mainstream media is the internet. People want their news short-hand (preferably 140 characters or less), real time, and on demand. How many of us get our news by simply reading the headlines and captions on the MSN front page? Now whether today’s society is busier or simply lazier is up for debate; but regardless of the reason for this shift we have to recognize the fact that people don’t want to pursue news anymore, and pretty soon, they won’t want to pursue entertainment either. We want these media to come to us. We are no longer the consumer, we have the power to let these outlets know what we want and how we want it. And finally, they’re listening. We are the future of mainstream media.

Farewell my friend, we’ve had a long ride,
you saw me through while stressed out I cried,

I’ve shed those tears in your blue gaze,
while you stuck there with me in the roughest of days,

When I was ambitious and opened too much,
I knew you’d come through- like a ready-made crutch,

Our relationship has had its ups and downs,
you’ve seen me smile and endured my frowns,

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