My crude animation on social media addiction and relationships.
I love the idea of storytelling across mediums. I think that in order to build a community that supports and ideally advocates your product or business it’s crucial to connect with your audience on multiple levels, through multiple channels. Variety keeps people engaged, and transmedia distribution definitely requires a lot of variety. Watching an appealing and enticing video is one thing, but when the story in that video is supplemented with an engaging website, a game, and social media communication, users will stick.
When it comes to Flash Mobs I have to admit that every time I see one of these videos I am still inspired by the collaboration that is the physical embodiment of what digital communications can achieve. I know some say that the novelty has worn off, but I remain enthusiastic about the fact that these are still taking place.
Tags: future, internet
My analysis/hope for the future success of the internet for MCDM Com 597 Video Storytelling.
Last night we had an incredibly unique classroom experience. While the class was focused on digital rights management, I have to admit that topic was not exactly the highlight of the evening – not to say it wasn’t interesting or much needed information regarding the protection of media content – but the jazzfest we attended at PBS was definitely quite the treat. I really appreciated that Drew took us for a unofficial PBS tour of the station, as it was really great to see how the productions come together from the ground floor. I knew that there was a lot more to it that what we do on our home computers, but seeing the engineering studios really demonstrated just how much effort and technology goes into producing a TV show. When we went to the REEL NW I couldn’t help but admire the lighting and camera setup on the ceiling. Not to mention the free wine, beer, and treats.
Another highlight of the night was learning the porn drives the drm industry. Very interesting fact of the day.